{"id":457,"date":"2026-01-13T19:35:07","date_gmt":"2026-01-13T18:35:07","guid":{"rendered":"https:\/\/hengelobier-test.nl\/?page_id=457"},"modified":"2026-01-22T20:12:59","modified_gmt":"2026-01-22T19:12:59","slug":"merk-beheer","status":"publish","type":"page","link":"https:\/\/www.hengelobier.com\/site\/merk-beheer\/","title":{"rendered":"Merk beheer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"457\" class=\"elementor elementor-457\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db3cf79 e-flex e-con-boxed e-con e-parent\" data-id=\"db3cf79\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e886d6 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5e886d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/www.hengelobier.com\/site\/wp-content\/uploads\/2026\/01\/20260107_155911-1024x577.jpg\" class=\"attachment-large size-large wp-image-459\" alt=\"\" srcset=\"https:\/\/www.hengelobier.com\/site\/wp-content\/uploads\/2026\/01\/20260107_155911-1024x577.jpg 1024w, https:\/\/www.hengelobier.com\/site\/wp-content\/uploads\/2026\/01\/20260107_155911-300x169.jpg 300w, https:\/\/www.hengelobier.com\/site\/wp-content\/uploads\/2026\/01\/20260107_155911-768x432.jpg 768w, https:\/\/www.hengelobier.com\/site\/wp-content\/uploads\/2026\/01\/20260107_155911-1536x865.jpg 1536w, https:\/\/www.hengelobier.com\/site\/wp-content\/uploads\/2026\/01\/20260107_155911-2048x1153.jpg 2048w, https:\/\/www.hengelobier.com\/site\/wp-content\/uploads\/2026\/01\/20260107_155911-600x338.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5569d36 e-flex e-con-boxed e-con e-parent\" data-id=\"5569d36\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79eca88 elementor-widget elementor-widget-heading\" data-id=\"79eca88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nMERKBEHEER &amp; ERFGOEDBESCHERMING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfee55d e-flex e-con-boxed e-con e-parent\" data-id=\"bfee55d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf1ddc elementor-widget elementor-widget-text-editor\" data-id=\"7bf1ddc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Alle geregistreerde woord- en beeldmerken van Hengelo Bier worden beheerd door Stichting Heritage Branding, een non-profit organisatie, statutair gevestigd te Hengelo (Overijssel). De stichting is in december 2025 te Eindhoven opgericht met als primair doel het bewaken en behouden van lokaal, cultureel en industrieel erfgoed en identiteit, en het professioneel beheer daarvan. De focus richt zich op Nederlandse merken en erfgoed die van cultureel-historische waarde zijn.<\/p><p>Naast behoud en bescherming van Intellectual Property, materieel en immaterieel erfgoed, is het bevorderen van de regionale trots en herkenning, ofwel \u2018community branding,\u2019 een belangrijke kernwaarde. Wij willen het teruggeven aan de mensen!<\/p><p>Door het merkbeheer onder te brengen bij een onafhankelijke stichting wordt gewaarborgd dat een belangrijk historisch merk als Hengelo Bier, met zijn rijke geschiedenis sinds 1879, beschermd blijft tegen commercieel misbruik en in lijn blijft met de historische en culturele waarden die het vertegenwoordigt. De stichting treedt op als hoedster van merkidentiteiten en verleent licenties aan partijen die merken en erfgoed op verantwoorde wijze willen exploiteren of in stand houden, waarbij kwaliteit, authenticiteit en respect voor het erfgoed voorop staan.<\/p><p>Hengelosche Bierbrouwerij Holding B.V. opereert als gelicentieerde partij onder toezicht van de Stichting Heritage Branding. Voor vragen, neem contact op met<a href=\"mailto:merkbeheer@heritagebranding.org\"> merkbeheer@heritagebranding.org<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MERKBEHEER &amp; ERFGOEDBESCHERMING Alle geregistreerde woord- en beeldmerken van Hengelo Bier worden beheerd door Stichting Heritage Branding, een non-profit organisatie, statutair gevestigd te Hengelo (Overijssel). De stichting is in december 2025 te Eindhoven opgericht met als primair doel het bewaken en behouden van lokaal, cultureel en industrieel erfgoed en identiteit, en het professioneel beheer daarvan. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-457","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Merk beheer - Hengelo Bier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hengelobier.com\/site\/merk-beheer\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merk beheer - Hengelo Bier\" \/>\n<meta property=\"og:description\" content=\"MERKBEHEER &amp; ERFGOEDBESCHERMING Alle geregistreerde woord- en beeldmerken van Hengelo Bier worden beheerd door Stichting Heritage Branding, een non-profit organisatie, statutair gevestigd te Hengelo (Overijssel). 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